From Idea to Startup in a Year: Rhoback — Activewear for Men

The founders of Rhoback didn't wait until graduation from the Darden School of Business to start their company. Instead, they used the assets of the School and the i.Lab at UVA to launch their “Under Armour meets Vineyard Vines” line of high-end active wear right away. Here's there story of how they want from idea to activewear startup over the course of the year.

Watch the video here.